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大盘市场研究.pdf

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删除的内容: 大盘研究 目 录 一、概念界定 ········ ·············· 4 1、什么是大盘 ························· 4 2、大盘的分类 ························· 4 3、大盘时代及后大盘时代 ···················· 4 4、相关数据统计 ························ 5 二、大盘成因分析 ······ ·············· 6 1、大盘出现的背景及成因 ·················································································6 3、大盘时代的出现的历史背景 ·········································································7 4、大盘时代到来的十个理由 ·············································································7 5、后大盘时代的三个特点 ·················································································9 三、大盘特征分析 ······ ··············10 1、大盘项目特征分析·······················································································10 2、新思维模式下的新大盘特征 ·······································································10 3、大盘弊端初探·······························································································12 四、大盘开发优劣势分析 ··· ··············15 1、开发商角度···································································································15 (1)大盘优势·······························································································15 (2)大盘劣势·······························································································16 2、消费者角度···································································································16 (1)大盘优势·······························································································16 (2)大盘劣势·······························································································17 五、大盘开发历史问题剖析 ·· ··············18 1、大盘与大院··························

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