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瑞德堡大酒店营销部管理实务.pdf

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目 录 CATALOGUE 第一章 第 一 章 市场营销部组织结构图····················································· 4 ORGANIZATON CHART 第二章 第 二 章 市场营销部各岗位职责···································· 5-14 POSITION RESPONSIBILITIES OF MS DEPT 2.1 市场营销部经理 MS Dept Manager ············································5-6 2.2 商务销售代表 Sales Representative of Commercial···················7-8 2.3 旅行社销售代表 Sales Representative of Travel Agency·············9-10 2.4 秘书 Secretary··························································11-12 2.5 美工 Art Designer ····················································13-14 第三章 市场营销部各岗位工作程序及标准································· 15-26 STANDARD OPERATION PROCEDURE OF MS DEPT 3.1 商务销售代表促销访问 Promotion and Sales Call ······························15-16 3.2 长包房销售 Long-Staying Room Sales·······························17-19 3.3 团队预订 Group Reservation···········································20-21 3.4 旅行社销售代表外出销售 Outside Sales Call ················································ 22 3.5 会议销售 Conference Sales·············································23-24 3.6 与旅行社签订协议 Travel Agency Agreement Signing ······················ 25 3.7 团队预订更改、取消 Reservation Amendment Cancellation············· 26 第四章 附加程序············································································ 27-32 ACCESSORY

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