电脑笔记本营销策划案.doc

分类号 编 号 华北水利水电大学 North China University of Water Resources and Electric Power 毕 业 论 文 题目 联想G470河南省营销策划案 学 院 管理与经济学院 专 业 市场营销 姓 名 *** 学 号 201013109 指导教师 *** 完成时间 2014年5月 教务处制 独立完成与诚信声明 本人郑重声明：所提交的毕业设计（论文）是本人在指导教师的指导下，独立工作所取得的成果并撰写完成的，郑重确认没有剽窃、抄袭等违反学术道德、学术规范的侵权行为。文中除已经标注引用的内容外，不包含其他人或集体已经发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体，均已在文中作了明确的说明并表示了谢意。本人完全意识到本声明的法律后果由本人承担。 毕业设计（论文）作者签名： 指导导师签名： 签字日期： 签字日期： 毕业设计（论文）版权使用授权书 本人完全了解华北水利水电学院有关保管、使用毕业设计（论文）的规定。特授权华北水利水电学院可以将毕业设计（论文）的全部或部分内容公开和编入有关数据库提供检索，并采用影印、缩印或扫描等复制手段复制、保存、汇编以供查阅和借阅。同意学校向国家有关部门或机构送交毕业设计（论文）原件或复印件和电子文档（涉密的成果在解密后应遵守此规定）。 毕业设计（论文）作者签名： 导师签名： 签字日期： 签字日期： 华北水利水电大学毕业论文 华北水利水电学院毕业论文 I 目录 摘要································································I Abstract···························································II 1 企业及产品简介····················································1 1.1 公司简介·····················································1 1.2 产品简介·····················································2 2 市场环境分析·····················································3 2.1 当前笔记本市场分析··········································3 2.2 外部环境分析················································4 2.2.1 政治环境分析············································4 2.2.2 社会环境分析············································4 2.2.3 技术环境分析············································4 2.2.4 经济环境分析············································5 2.3 内部环境分析················································5 3 竞争对手分析·····················································7 3.1 竞争品牌分析··································