案例 7. 美国西南航空巴尔的摩航站.doc

美国西南航空巴尔的摩航站 POGELIO OLIVA JODY HOFFER GITTELL 巴尔的摩的华盛顿国际机场（BWI）的西南航空航站经理 如果西南航空在某机场有运营，就称其为航站。马特?哈夫纳（MattHafer）缓缓地摇了摇头。这是2001年6月7日，他刚收到5月份的最终运营绩效数据。他来到巴尔的摩的11个月以来，由于密切关注员工招聘和各项控制，航站的业绩已确实有所提高，但他知道仍然有很长的一段路要走。马特 为了与该组织的非正式称呼方式相一致，我们将只使用所有员工的名字。This case derives from an earlier case. ”Southwest Airline in Baltimore,” HBS No. 602-101, prepared by Professors Judy Hoffer Gittell and Rogelio Oliva. The case was prepared with assistance from Research Associate Anne D. Karshis and from Victor Rivas of the Massachusetts Institute of Technology Global Airline Industry Program. This version was prepared by Senior Researcher David Lane, Global Research Group, under the supervision of Professors Rogelio Oliva of Harvard Business School and Jody Hoffer Gittell of the Heller School for Social Policv and Management at Brandeis University. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management.Copyright ? 2002 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-545-7685, write Harvard Business School Publishing, Boston, MA 02163, or go to HYPERLINK 如果西南航空在某机场有运营，就称其为航站。 为了与该组织的非正式称呼方式相一致，我们将只使用所有员工的名字。 This case derives from an earlier case. ”Southwest Airline in Baltimore,” HBS No. 602-101, prepared by Professors Judy Hoffer Gittell and Rogelio Oliva. The case was prepared with assistance from Research Associate Anne D. Karshis and from Victor Rivas of the Massachusetts Institute of Technology Global Airline Industry Program. This version was prepared by Senior Researcher David Lane, Global Research Group, under the supervision of Professors Rogelio Oliva of Harvard Business School and Jody Hoffer Gittell of the Heller School for Social Policv and Management at Brandeis University. HBS cases are developed solely as the basis for class discussion. Cases are not intended to ser