包装专业英语 lesson 1.ppt

Info. To the student Word power, technical terms Grammar focus Don’t worry about your pronunciation Don’t be afraid of mistakes. Accurate less important than effective Using what you’ve learned, practice Contents : Everyday tips Grammar Words Idiom Oral English … Lessons … … 《包装技术基础》 Fundamentals of Packaging Technology Unit one perspective on packaging 第一单元 透视包装  Lesson 1 A History of Packaging 第1课 包装发展史 What is Packaging? 1. A definition of packaging Packaging is best described as a coordinated system of preparing goods for transport, distribution, storage, retailing, and use of the goods 2. The many things a package might be asked to do - Packaging is a complex, dynamic, scientific, artistic, and controversial business function - Fundamental function of packaging: contains protects/preserves transports informs/sells. What is Packaging? What is Packaging? 3. How packaging changes to meet society’s needs Packaging is not a recent phenomenon( fact or occurrence) Packaging is an activity closely associated with the evolution of society and, can be traced back to human beginnings. Leaves, skin, gourd - The nature, degree, and amount of packaging at any stage of a society’s growth reflect the needs, cultural patterns, material availability and technology of that society. - A study of packaging’s changing roles and forms over the centuries is a study of growth of civilization. - Social changes are inevitably 必然地 reflected in the way we package, deliver and consume packaging industry is always in a state of change What is Packaging? Until the 1950s, motor oil was delivered in bulk to service stations, which in turn measured it into 1-quart glass jars; premeasured oil in metal cans —fiber composite cans —plastic bottles - Now, milk delivery from glass bottles to a variety of plain and septic paper cartons, plastic bottles and flexible bags; - Tomorrow, how oil or milk will be delivere