中国民营企业“走出去”的障碍及对策以联想控股股份有限公司为例.doc

中国民营企业“走出去”的障碍及对策 以联想控股股份有限公司为例 摘 要 中国加入WTO后，与世界的关系变得更为紧密。在改革开放后，一大批优秀的民营企业在中国高速增长的经济背景下成长起来了，他们变得不再满足，开始觊觎国际市场，踏上了“走出去”的征途。尽管近年来民营企业“走出去”的效果已经开始初步呈现，但是在具体国际化还是遇到了很多的问题，联想作为中国民营企业较早开展国际化的亿元，其在“走出去”的过程中遇到的问题及发展对策值得研究。本文运用企业国家化管理理论和品牌国家化理论对联想“走出去”过程中遇到的障碍进行深入的分析，后在此基础上为我国民营企业的国际化法发展提出对策和建议。 关键词：民营企业；联想控股有限公司；走出去；障碍与对策 Abstract After Chinas accession to the WTO, and the world becomes more close relationship. After the reform and opening up, a large number of excellent private enterprises in China high-speed economic growth under the background of growing up, they become no longer meet, began eyeing the international market, set foot on the journey of the going out. Although in recent years, private enterprises going out effect has already begun preliminary renders, but in the concrete international or met with a lot of problems, lenovo as a Chinese private enterprises to conduct early internationalization of one hundred million yuan, the problems in the process of going out and development countermeasure is worth studying. In this paper, by using the theory of management theory and enterprise internationalization brand nationalization lenovo encountered in the process of going out of in-depth analysis, on this basis for the private enterprises in our country after the international law of development put forward countermeasures and Suggestions. Key words: private enterprise; Legend holdings co., LTD.; To go out; Obstacles and countermeasures 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc355464757 摘 要 PAGEREF _Toc355464757 \h 1 HYPERLINK \l _Toc355464758 引言 PAGEREF _Toc355464758 \h 3 HYPERLINK \l _Toc355464759 1 民营企业实施国际化战略的一般理论分析 PAGEREF _Toc355464759 \h 4 HYPERLINK \l _Toc355464760 1.1民营企业的概念及特点 PAGEREF _Toc355464760 \h 4 HYPERLINK \l _Toc355464761 1.2企业国际化战略的内涵 PAGEREF _Toc355464761 \h 5 HYPERLINK \l _Toc355464762 1.3民营企业实施国际化战略的重要意义 PAGEREF _Toc355464762 \h 6 HYPERLINK \l _Toc355464763 2 联想控股有限公司“走出去”的障碍 PAGEREF _Toc3554647