【新版】汽车公司网站平台建设及运营推广策划方案.doc

汽车公司网站建设及推广策划方案 目录 一、公司介绍·····························································? 二、产品介绍·····························································? 三、市场分析····························································??? 1.竞争对手··························································?? 2.目标客户····························································· 3.消费者需求分析·······················································??? 四、战略目标······························································? 五、商业模式······························································? 六、运营模式······························································? 七、推广方式······························································? 八、运营策略····························································???? 1.顾客需求(Consumer)···················································???? 2.购买的便利性(Convenience)·············································???? 3.与顾客的沟通(Commun?ication)··········································???? 4.反应（Response)·······················································???? 5.关系（Relationship)····················································????? 6.回报（Results)··························································? 九、财务分析·······························································? 十、风险预测与分析·························································? 公司介绍? 旺市汽车有限公司成立于2003年，公司现有员工200余人，一直以丰田、本田全车配件，代理欧、美、日、韩各汽配生产厂商品牌商品为主要营销产品。经过不懈努力，旺市以良好的公众信誉、优质的营销服务、完善的物流配送，在汽配行业树立了较高的声誉和影响力。 旺市汽配在各省自建仓储物流基地的前端服务，成功实现了传统销售过渡到电商营销的转型。仓储面积超过1.5万平方米，全国三级以上城市均可做到见货付款，总部基地的沈阳更是做到全部 HYPERLINK /kehu.aspx?MenuCode=0303 \l fanwei \t _blank 免费送货上门。几万种现货均配有实物相片，加之完善的ERP后台服务系统，用户体验可超过登门购货。?　　旺市企业定位就是服务型企业，优质服务已经吸引了过万家固定购货用户，企业在信息化建设的大量投入，也换来了用户满意度不断提升。今天的旺市汽车公司既拥有意识前卫、才能卓越的高级管理人才，又有一大批具有团队合作精神的专业员工。全体旺市员工在董事长王新创提出的“为客户提供专业化服务”精神指引下，创造着巨大的物质和精神财富。 产品介绍 （1） HYPERLINK /woyaomaiche/11.html 东风悦达起亚k4全新上市 （2） HYPERLINK /woyaomaiche/19.html 东风本田缤智 （3） HYPERLINK /woyaomaiche/18.html 雷克萨斯NX （4） HYPERLINK /woyaomaiche