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读书app 竞品分析报告
一．背景 ······················································································································2
二．竞品概述 ······················································································································2
三．功能分析 ······················································································································3
四．界面分析 ······················································································································8
五．免费模式 ······················································································································11
5.1 为什么要免费 ·············································································································11
5.2 免费模式对比··············································································································11
六．盈利模式 ······················································································································14
6.1 用户分析····················································································································14
6.2 运作模式····················································································································14
七．总结 ······················································································································15
版本号 修订时间 修订人 版本说明
v1.0 2014 年12 月29 日 徐谦 没有对盈利分析，考虑到盈利对
于 app 的定位、功能以及界面等
等具有重大影响，需要单独做大
量分析
V2.0 2014 年12 月31 日 徐谦 ①增加了竞品——Q
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