管理沟通Chapter 5.ppt

Chapter 5Writing The most important projects and decisions in the life of a business end up in writing. I. Writing is an important form of management communication because it: A. Provides a way to think about and organize a business; B. Provides analysis and justification for a manager’s best ideas; C. Provides documentation and discipline for an organization. II. An introduction to good business writing. A. Good business writing is simple, clear, and concise. B. It helps the reader focus on the idea the writer is trying to communicate, rather than on the words used to describe it. C. The evidence used to support a writer’s ideas is readily understandable. III. Here are fifteen ways to become a better business writer: A. Keep in mind that your reader does not have much time. B. Know where you are going before you start writing. C. Do not make any spelling or grammatical errors. D. Be responsive to the needs of the reader. E. Be clear and specific. F. Try to use the present tense. G. Make your writing vigorous and direct. H. Use short sentences and paragraphs. I. Use personal pronouns. J. Avoid clichés and jargon. K. Separate facts from opinion. L. Use numbers with restraint. M. Write the way you talk. N. Never be content with your first effort. O. Make it perfect! IV.The strategy of writing memos. A. Good memos get to the point, focus on just one issue, and support the writer’s central ideas with coherent, relevant, convincing evidence. B. Memos are usually internal documents and therefore are used to pass information, ideas, and recommendations to other people in the same organization. C. The opening or overview paragraph of a memo should reveal a communication strategy for the entire document. 1. Purpose: Why are you writing the memo? 2. Main idea: What do you want to tell the reader? Or, what do you want the reader to do? 3. Opinion: What is your point-of-view on the subject? V. When you know what you want to achieve – and what you want your rea