奥创软件有限责任公司创业计划书.docVIP

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奥创软件有限责任公司创业计划书.doc

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PAGE PAGE 2 创业计划书项目名称：奥创软件有限责任公司创业团队：负责人电话：电子邮箱：所在学校：所在专业及班级：日期：2016 目录第一部分：执行摘要 1.1. 项目背景·································································4 1.2. 企业概述·································································4 1.3. 竞争优势·································································4 1.4. 目标市场·································································5 1.4.1. 网络广告市场··························································5 1.4.2. 小型CRM应用市场····················································5 1.4.3. 软件产品项目开发······················································5 1.5. 财务预测·································································6 1.6. 管理团队·································································6 第二部分：产业介绍 2.1.产业背景··································································6 2.1.1. 网络广告产业背景······················································6 2.1.2. 小型企业CRM应用产业背景·············································6 2.1.3. 软件产品项目开发产业背景················································7 2.2. 产品概述·································································7 2.2.1. Ad软件优点和前景·····················································7 2.2.2. 小型企业CRM应用系统优点和前景······································8 2.2.3. 软件产品项目开发前景··················································8 第三部分：市场机会 3.1. 市场特征·································································8 3.1.1. 网络广告································································8 3.1.2. 小型企业CRM应用系统················································9 3.1.3. 软件产品项目开发······················································9 3.2. 购买决策过程·····························································9 3.3. 市场分析································································10 3.3.1. Ad软件市场分析（网络广告的市场）······································10 3.3.2. 小型企业CRM应用系统市场分析········································11 3.3.3. 软件产品项目市场分析·················································11 3.4. 销售渠道分析····