Siebel消费品行业解决方案.pptVIP

* * Siebel Real Time Decisions is a self-learning, predictive analytics solutions for driving more profitable and intelligent customer interactions across channels In addition to achieving a 360-degree view of their business and customers, today’s insight-driven enterprises are moving well beyond “after the fact” reporting to delivering real-time insight to people on the front lines such as sales and service professionals, where the insight can be used to directly impact actions and decisions, including driving more intelligent customer interactions. Maximizing the effectiveness of every interaction with customers and prospects can result in significantly improved profitability, competitive advantage, and business performance. Siebel Real-Time Decisions (RTD) solutions help organizations reap maximum value from customer interactions in their contact center, on their Web site, and in other customer-facing channels by identifying customer needs in real time and responding with relevant and timely messages. Siebel RTD helps organizations drive customer-adaptive business processes that help improve customer retention and grow revenues organically. For the duration of an inbound customer interaction, Siebel RTD will monitor attrition risk, identify appropriate retention treatments, and determine cross-sell opportunities in real time. Siebel RTD dynamically makes predictions using a combination of the most current customer profile information and context information that becomes available only at the time of interaction. Siebel RTD effectively leverages customer demographic information such as age, gender, and marital status; plus rich customer behavior information, including order and service history; and the context of the current interaction, such as the call reason or type of service request in the contact center. Using advanced predictive analytics and dynamic business logic, Siebel RTD learns from the outcome of each customer interaction in order to continuous