Starbucks星巴克英文介绍.ppt

2019-3-4 1 ？ 2019-3-4 2 2019-3-4 3 2019-3-4 4 Starbucks Yuki Elaine 2019-3-4 History 5 2019-3-4 Seattle 1971 Howard Schultz  80’S Became public company 90’S 63 countries Now 6 Starbucks was founded by two teachers and one writer. The first shop as well as its headquarter located in Seattle, Washington. At first, it only sold beans. 2019-3-4 1971 7 2019-3-4 80’s Howard Schultz joined in Starbucks. 8 2019-3-4 90’s Starbucks expanded its business all over the world. In 1992, Starbucks Coffee listed itself on the stock market, NASDAQ. 9 如果巴西下雨就买星巴克股票 巴西下雨 咖啡豆丰收 咖啡豆价格下跌 星巴克成本降低 星巴克利润增加 股价上扬 2019-3-4 10 2019-3-4 Now Starbucks has 23,132 subbranches(分店) in over 63 countries. 11 2019-3-4 An unique advertising strategy（独一无二的广告策略） 12 ——Word-of-mouth marketing. （口碑营销） 2019-3-4 13 2019-3-4 14 “Starbucks coffee shop in China is developing fast. If I’m not in office, I’m willing to go to Starbucks coffee shop.” 2019-3-4 Logo 15 2019-3-4 1971 1987 1992 2011 16 2019-3-4 17 Siren女海妖 2019-3-4 18 2019-3-4 Espresso  浓缩咖啡 This is the very essence of coffee, in its most concentrated form. 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。 19 2019-3-4 Despite the name, this is actually a European way to enjoy coffee: espresso with hot water. 尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。 Caffe Americano 美式咖啡 20 2019-3-4 Honoring a tradition that goes back generations. 星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。 Cappuccino 卡布奇诺 21 2019-3-4 The traditional classic-steamed milk and espresso, lightly topped with foam. 这是一种传统的经典饮料——浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。 Caffe Latte 拿铁 22 2019-3-4 Vanilla or hazelnut（榛子） flavored latte, a splendid blend of fresh taste and mellow coffee. 开启拿铁的香草浪漫之旅。 Vanilla Flavored Latte  香草风味拿铁 23 2019-3-4 Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream. 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。 Hazelnut Flavored Latte  榛果风味拿铁 24 2019-3-4 Delicious Starbucks mocha chocolate, espresso, steame