基于眼动分析的北宋瓯窑执壶设计基因研究-包装工程.PDFVIP

第 39 卷 第 12 期 包 装 工 程 2018 年 6 月 PACKAGING ENGINEERING 215 【中青年教师精粹】 基于眼动分析的北宋瓯窑执壶设计基因研究 张云帆 （浙江工贸职业技术学院，温州 325003 ） 摘要： 目的 为了促进传统瓯窑的传承和创新，研究瓯窑执壶的典型特征，为设计瓯窑的其他器型提供 参考，并将提取的设计基因用于现代瓯窑执壶的设计中。方法 通过设计眼动实验，计算被试人员注视 瓯窑执壶样本特定部件的平均时间。对不同样本的同一部件进行模糊评价排名，验证眼动实验结果。当 眼动实验数据和模糊评价结果不一致时，以被试人员对样本特定部件语义差态度的测量值为依据，将眼 动实验数据分为高分组和低分组，进行独立样本T 的检验。根据检测结果，从而判定北宋瓯窑执壶的设 计基因。结论 通过研究瓯窑执壶的设计基因，运用眼动实验和模糊评价法，最终得到北宋瓯窑执壶的 设计基因。 关键词：瓯窑；设计基因；眼动分析；模糊评价 中图分类号：TB472 文献标识码：A 文章编号： 1001-3563(2018)12-0215-05 DOI ：10.19554/j.cnki.1001-3563.2018.12.040 Northern Song Dynasty Ou Kiln Ewer Design DNA Based on Eye Movement Analysis ZHANG Yun-fan (Zhejiang Industry Trade Vocational College, Wenzhou 325003, China) ABSTRACT: In order to promote the inheritance and innovation of traditional Ou kiln, it studies the typical design fea- tures of Ou kiln, explores the method of extracting the designed DNA, provides the method reference for the study of other Ou kiln product DNA , and uses the extracted design DNA for modern Ou kiln ewer design. The eye movement ex- periment is designed to calculate the average time ranking of the specific parts of the samples that the subjects are looking at. When the same parts of different samples are evaluated by fuzzy evaluation, the results of eye movement test are veri- fied. When the eye movement test data and the fuzzy evaluation results are inconsistent, the eye movement test data are divided into high Group and low group, independent samples T test, according to test results to determine the design DNA of the Northern Song Dynasty Ou kiln e