化妆品市场调查报告英文版Cosmeticsmarketinvestigation.pptVIP

化妆品市场调查报告英文版Cosmeticsmarketinvestigation.ppt

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“After several decades development, our data shows that there have been more than 130000 cosmetic boutique all over the cities, towns,and even the countries of China. This fact tells us the Strong vitality of this channel,and also the superb wisdom of the domestic enterprisers.” ——Paolo Gasparrini, the CEO of LOreal China,recently wrote a letter to all the storekeepers of cosmetics boutiques in China. As he said, this is the first time for him to “communicate with them formally”. In fact,this is the first time the Biggest character of LOreal China to greet to cosmetics boutiques. In the letter, he mentioned LOreals development in China market, and “my view of cosmetics channels”. The most important point is, LOreal has started action in this channel. Cosmetic boutique is now becoming to be the mainstream of the channels. Since 2009 when the transnational cosmetics brands represented by Shiseido, PG began to carry out channel sinking,many domestic brands which were occupying most of the market began to face with a strong competition. In the 2nd China cosmetic industry forum in Shanghai recently, the reporter got the information that with the development of the urbanization of China, t2,3 cities and even the countries which were not an important market for transnational cosmetics brands now become their next key market. And because of the well-developed channel net, the old domestic brands in these areas begin to realize that they will face a risk. Shiseido can be the most successful brands which choose the way of channel sinking. “With the PureandMild rising the popularity, they start from countries and then go to the cities market.” According to the presentation, the structure of Shiseido brand delaminating in Chinese market makes other multinational companies admired -- there is the brand AUPRES in high-grade department stores of cities; there is the brand Urara and PUREMILD in local speciality stores, and also the brand Za specially for young people. W

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