浙江中小企业发展电子商务的现状及对策分析.pdf

浙江中小企业发展电子商务的现状及对策研究 摘要：电子商务规模和范围的飞速扩大所带来的巨大利润，正成为 传统企业、特别是中小企业追逐的热点，浙江中小企业应用电子商务已 势在必行。中小企业应用电子商务有它特有的优势，浙江是一个中小企 业较多地省份，发展电子商务有其自身的优势。受到金融危机影响，很 多浙江的中小企业开始转外贸为内销，发现电子商务能凭借降低交易成 本、提高交易效率、缩短汇款时间、扩大销售范围等特点能有效的提升 网商(个人及中小企业)竞争力。在目前这种形势下，越来越多的中小企 业愿意开始进行初步的尝试电子商务，很多企业开始削减成本，由原来 的传统营销模式转向电子商务模式。对浙江中小型企业来讲，电子商务 不只是一种主要是依赖于互联网而构建起遍及全球的营销网络，而是进 入了一种新商业模式；对于浙江中小企业来讲，电子商务的应用给很多 企业带来了新的商机与竞争优势。但浙江中小企业发展电子商务的中也 存在着一些问题，针对这些问题，提出了今后浙江中小企业发展电子商 务中应加强企业网站设计与推广；深入利用第三方平台拓展业务；加强 电子商务专业人才培养；提供优质服务系统，建立稳定的顾客群等等相 应对策。 关键词：电子商务 中小企业 网络营销 0 Small and medium-sized e-commerce development in Zhejiang Province Current Situation and Countermeasures Abstract ：Scale e-commerce and the rapid expansion of the scope of the enormous profits, is becoming a traditional enterprises, especially small and medium-sized hot pursuit, Zhejiang SME use of e-business is imperative. Small and medium-sized e-commerce applications has its unique advantages, Zhejiang is a province of more small and medium-sized, the development of e-commerce has its own advantages. Affected by the financial crisis, a lot of small and medium enterprises in Zhejiangs foreign trade for the domestic market to start and found that by virtue of e-commerce to reduce transaction costs, improve transaction efficiency and shorten the transfer time to expand the scope of the characteristics of sales can effectively enhance the network of providers (individuals and SMEs) competitiveness. At present this situation, an increasing number of SMEs are willing to try to begin a preliminary e-commerce, many companies start cutting costs from the traditional marketing mode shift of e-commerce model. Small and medium-sized enterprises in Zhejiang Province, a major e-comm