探索乐园游客游憩体验满意度之研究.pdf

旅 理 六 年 索樂度 Tourists’ Leisure Experience of Visiting Yamay Resort Discovery World Yu-Chi Sung 樂 索樂 旅 索樂 度 索樂度 數 利 IPA important performance analysis 易讀 說便利 來索樂樂 劣 樂行理 參 樂度 ABSTRACT The study mainly attempts to understand the leisure experience and influencing factors of tourists who visit Yamay Resort Discovery World. Among the 500 questionnaire surveys issued and collected, 388 are determined to be effective. The surveyed results find that most tourists are satisfactory with the leisure attribute of Yamay Resort Discovery World. In the regression model of all around satisfaction on leisure experience, among variables that have effects on tourists’ “all around satisfaction on Discovery World”, “food service quality” has the biggest effect while the effects of others such as “related facility”, “travel related facility”, “shopping environment” are all significant and positive .At the last the study uses the easy to read and convenience in guide of IPA (important performance analysis) to explore the 理理 路 旅理 六年 touring characteristics of Yamay Resort Discovery World as well as find the strength and weakness of this theme park. Result of this study can be a reference to