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荣耀不败团队出品
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荣耀不败团队出品
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鲜 切 水 果 服 务
创
业
计
划
书
队长:吴迪菲
队员:熊子薇 杜宇
荣耀不败团队出品
目录
执行总结 ??????????????????????????????????????????????????????3
1.1公司概述··········································3
1.2创意背景··········································4
1.3市场描述··········································5
1.4优势分析··········································5
1.5公司目标··········································6
产品介绍 ??????????????????????????????????????????????????????7
2.1鲜切水果··········································7
2.2鲜榨果汁··········································9
2.3定制水果··········································9
市场分析 ??????????????????????????????????????????????????????9
3.1宏观环境分析······································9
3.2微观环境分析······································11
3.3市场细分··········································13
3.4市场定位··········································15
四.SWOT分析?????????????????????????????????????????????????????15
4.1竞争优势··········································15
4.2竞争劣势··········································18
4.3竞争机会··········································19
4.4竞争威胁··········································21
五.市场营销??????????????????????????????????????????????????????23
5.1产品策略··········································23
5.2产品包装··········································33
5.3价格策略··········································34
5.4销售服务··········································35
5.5产品推广··········································35
5.6分销渠道战略······································36
5.7促销策略··········································37
六.管理结构??????????????????????????????????????????????????????38
6.1公司性质··········································38
6.2组织形式(初、中、后)·····························43
七.财务计划??????????????????????????????????????????????????????45
7.1财务规划··································
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