国际商务信函写作英文版全套课件上.pptx

;Introduction;;;;Part 1 Writing Strategy;Letterhead(信头):;Date;Inside address;Salutation（称呼）;;;;;Body of the letter;;;;;Attention must be paid for:;;Complimentary close ;;Signature ;;;Postscript ;Part 2 商务信函的形式 ;Block Style （齐头式）;Semi-block Style （混合式) “Modified Block Style with Indented Paragraphs” ;Intended Style （缩行式） ;;Example;Part 3 商务信函写作时应注意的要点 ;;;;;;;;Part 4 Useful expression ;;;;;;;;;;Unit 2 ;Types of Foreign Trade Letters;;ESTABLISHING BUSINESS RELATIONS;Establishment of Business Relations: Importance;The Common Structure of a Business Relations Establishment Letter;Channels to find potential buyers or sellers;Sample Letter;Sample Letter;Sample Letter;Business Relations Establishment Sample Letters for Different Purposes;Self-introduction by an Exporter;Request for Business;Trying to Do Business with Others;Trying to Resume Business Relations;Asking to Act as an Agent ( sole agent);Asking to Act as an Agent (sole agent);Language Points;Language Points;Language Points;Language Points;Language Points;Unit 3 ;Credit Status Enquiries; We can get the information about status enquires  through the following channels:; The information we want to get in status enquires is as follows:;How to do status enquiries?;Outline of status enquiries ;Sample Letter;Steps of Replies;;;;;SummaryHow and what to ask when you request for references.;;Useful Sentences;;;;Summary What to say about a company if you are a reference ;;;;Exercises;KEYS;;KRYS; Unit 4;CONTENTS;Review;Channels to obtain?the?generalinformation?of?a?company ;Your own basic information;What?is?an?enquiry?;;;;The category of enquiries;;;Generally?a?detailed?enquiry?includes?the following?parts:;When making an enquiry, you should pay attention to the following points: ;;;;Guidelines?for?effective?request;Enquiry Sample Letters of Different Categories ;A General Enquiry;Sample Letter One;;Sample Let