互联网金融发展现状及对策分析——以阿里集团为例毕业论文.docx

毕 业 论 文 学生姓名： 学 号： 系别班级： 专业（方向)： 金融学 题 目： 互联网金融发展现状及对策分析 ——以阿里集团为例 指导者： (姓 名) (专业技术职务) 评阅者： (姓 名) (专业技术职务) 年 月 日 河北金融学院2015届本科毕业论文 PAGE \* MERGEFORMATIV 毕业论文中文摘要 互联网金融发展现状及对策分析——以阿里集团为例 摘要： 新时代的互联网行业与传统的金融行业的巧妙碰撞，诞生了互联网金融这一极具两个行业特征的创新性产业。而与此同时，阿里巴巴集团作为一个综合性的企业，凭借其已有的互联网的优势，进军金融行业，并成为了互联网金融行业的领头军。因此，本文以阿里巴巴集团为例，以支付宝、余额宝、阿里小贷以及资产证券等为对象，运用经济学和金融理论，深入研究国内互联网金融行业的发展现状，分析特有的优势、劣势和面临的机遇与挑战，并据此提出政策性的思考与建议。同时也希望能够运用阿里金融的成功经验，为互联网金融行业的其他企业提供借鉴，推动整个行业的发展。 关键词：互联网金融 发展战略 阿里集团 毕业论文外文摘要 The Development Situation and Countermeasure Analysis of Internet Finance——Taking Ali Group For Example Abstract A new era of the Internet industry and the financial industry, the traditional clever collision, the birth of the Internet financial with the very characteristics of the two industries innovative industry.While the alibaba group, as a comprehensive enterprise, with the advantages of the existing Internet, tap into the financial sector, and became a leading Internet financial industry.So this article to the alibaba group as an example, to pay treasure, balance, ali small loans and securities and other assets as the object, using the theory of economics and finance, further study of the development status of domestic financial industry, the Internet, the analysis of the unique strengths, weaknesses and opportunities and challenges, and on the basis of which the thinking and suggestion of the policy.At the same time also hope to be able to use the successful experience of ali financial, other enterprises to provide reference for the Internet financial industries, promote the development of the industry. Keywords：Internet Finance Development strategy Ali?Group 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc25600000