农村理财市场开拓分析报告.doc

word文档整理分享 参考资料 摘要 农村理财，这样一块尚未得到开发的肥沃土地，在新农村建设的推动下，大大提升了宝贵价值。城市的个人理财业务,大面积覆盖到县域以下,有效帮助全国的农民打理好手中的钱财,使其能够广泛享受到现代理财服务。发展农村理财市场,不仅有利于拓宽农民增加收入的渠道,而且有利于农村金融市场的完善和发展,从长远看,有利于统筹城乡发展,促进社会主义新农村建设。 关键字:理财市场 农村 资产规划 投资 理财 共赢 Summary Rural finance, this piece of fertile land has not been developed, under the impetus of the new rural construction, greatly enhance the precious value. City of personal finance business, large area coverage to the county, under the help the farmers do well those money, make its can enjoy modern financial services, Development of rural financial market, is not only beneficial to widen the channel of the farmers to increase income, but also is beneficial to the perfection and development of the rural financial market, in the long run, is beneficial to balance urban and rural development, promote the construction of new socialist countryside. Keywords:financial market country Estate Planning investment conduct financial transactions win-win 目录 TOC \o 1-3 \h \u HYPERLINK \l _Toc25091 绪论 PAGEREF _Toc25091 3 HYPERLINK \l _Toc19091 一．当今农村资金概况 4 HYPERLINK \l _Toc31722 （一）农村经济的发展 4 HYPERLINK \l _Toc23586 （二）农村居民理财现状分析 4 HYPERLINK \l _Toc14834 （三）人民理财需求 4 HYPERLINK \l _Toc21383 二．金融理财市场分析 5 HYPERLINK \l _Toc8809 （一）理财产品类型 5 HYPERLINK \l _Toc25551 （二）理财收益 5 HYPERLINK \l _Toc6842 （三）农村理财针对性市场 6 HYPERLINK \l _Toc30896 三、农村理财市场现状 6 HYPERLINK \l _Toc8258 （一）农村理财环境 6 HYPERLINK \l _Toc14300 1.部分非法集资的出现 6 HYPERLINK \l _Toc3595 2.人民对理财市场的错误认识 7 HYPERLINK \l _Toc7352 3.人民理财意识淡薄 7 HYPERLINK \l _Toc31675 （二）农村金融现有雏形 7 HYPERLINK \l _Toc3441 （三）银行尚未开拓的市场 8 HYPERLINK \l _Toc10434 四、理财配发战略 8 HYPERLINK \l _Toc28655 （二）人民理财意识的培养 8 HYPERLINK \l _Toc11624 （三）理财产品的配对 9 HYPERLINK \l _Toc16996 （四）金融理财销售渠道拓宽 PAGEREF _Toc16996 10 HYPERLINK \l _Toc14503 五、健全农村理财体系 PAGEREF _Toc14503 13 HYPERLINK \l _Toc7659 （一）实施建设健全金融组织 PAGEREF _Toc7659 13 HYPERLINK \l _Toc7911 （二）加强管理 13 （三）健