兼职公司营销项目策划书.doc

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word文档整理分享 参考资料 兼职公司营销策划书 目 录 1.查调背景······················································6 2.调查目的······················································6 3.调查内容······················································6 3.1大学生兼职相关因素分析····································6 3.2大学的学生对兼职的看法与实践······················6 3.3我校大学生兼职的现状分析··································7 3.4大学生兼职的负面影响分析··································7 3.5成立学生性的兼职服务中心是否具有可行性的分析··············7 4.调查方法·····················································7 5.黄师、黄职兼职市场环境分析·································7 6.黄师、黄职在校大学生兼职具体情况分析·······················8 6.1大学生兼职相关因素分析····································8 (1)大学生家庭背景与其兼职的关系·····························8 (2)大学生对兼职的态度 ······································9 (3)大学生兼职目的···········································9 6.2黄师、黄职的学生对兼职的看法与实践·····················10 (1)我校大学生总体上对兼职的看法····························10 (2)不同性别和年级的学生支持兼职的比重······················10 (3)我校大学生对于兼职是否有助于毕业后找工作的看法··········11 (4)我校大学生对兼职的实践性································12 6.3我校大学生兼职的现状分析·································12 (1)大学生选择兼职的标准···································13 (2)大学生兼职的工作与专业相关性分析·······················13 (3)大学生兼职工作类型分析·································13 (4)大学生兼职收入的用途分析·······························14 6.4大学生兼职的负面影响分析·································15 (1)我校大学生对兼职与学业的关系的看法·····················15 (2)我校大学生面对兼职时间与上课时间想冲突时的抉择··········15 (3)我校大学生在兼职过程中遇到困难与否的调查················16 (4)我校大学生对兼职的用人单位的了解情况分析················16 6.5成立学生性的兼职服务中心是否具有可行性的分析·············17 (1)大学生寻找兼职的途径分析 ······························17 (2)大学生对学校成立专门的学生兼职信息中心的看法分析········18 (3)大学生对于成立学生自己组织的中介服务机构的态度··········19 (4)大学生对于学生性的中介服务组织在大学的前景预测分析······19 结论························································20 机会分析·····················································21 8.1大学生兼职市场供给和需求分析······························21 (1)大学生兼职市场供给分析···································

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