Book11_U2_课外阅读.doc

PAGE PAGE 2 阅读文章，选择正确答案，回答问题。 Since the main purpose of advertising is to sell goods, the advertiser is not always looking out for the best interests of the consumer. Here are some of the disadvantages of advertising. May mislead the public. Ads sometimes mislead the public into thinking they are getting something that is not being offered. Some advertising is tricky, so that it really is cheating the public. It is easy to make viewers think that they are seeing something on TV that is not really happing at all, such as actors dressed as doctors marketing health products. Often misuses language. Some ads are silly or meaningless, and are against the rules of good English. Encourages unnecessary buying. Consumers often buy things without planning ahead. They often buy that they do not need, or they choose according to brand names and do not get the best buy for their money. Raises prices. It costs money to advertise. Consumers pay for TV programs every time they buy a product they see advertised. The cost of advertising a product is added to its cost to consumers. May influence the mass media. Big advertisers can control the press, radio, and TV. This can force small newspaper to print only what the advertisers wish. 1. In the writer’s opinion, advertising may mislead the public by _________. A. offering something tricky B. making viewers think they are seeing something that isn’t really happening. C. making the public think they are getting something that isn’t being offered D. both B and C 2. If you read through some advertising texts, you would find ______ according to the writer. A. there are many spelling mistakes B. there are many grammar mistakes C. good English is used except for some spelling mistakes D. standard English is used except for some grammar mistakes 3. Consumers would ______ after they see some advertisements on TV. A. spend their money on something advertised that they don’t need at present B. buy the products of the brand names shown on