汉江集团丹江铝业公司竞争力分析-工商管理专业论文.docxVIP

华中科技大学硕士学位论文摘要 华中科技大学硕士学位论文 摘要 本文通过对丹江铝业公司现状分析，提出了进行竞争力分析的必要性和重要 性。根据电解铝行业发展现状及行业竞争态势，总结出具有较强的竞争力是决定 企业生存和发展的关键因素。在此基础上，引入企业竞争力理论，通过对影响企 业竞争力的各种因素进行分析，界定了电解铝企业竞争力分析的内容，建立了竞 争力分析评价指标体系，构建出电解铝企业竞争力分析模型，总结出电解铝企业 的竞争力主要影响因素体现在资源的占有、技术实力、经营管理水平以及外部条 件等方面。 文章从宏观环境、行业环境及竞争对手三个方面对丹江铝业公司的经营环境 进行了分析：从规模实力、投资成本、生产成本、经营效率、盈利能力、偿债能 力、成长能力、技术创新水平、管理能力等方面对丹江铝业公司的竞争力水平进 行了分析，通过与国内行业、行业内先进企业水平的对比，得出丹江铝业公司的 竞争力处于较低水平。面对挑战与机遇，不占有资源，没有自己的核心竞争能力， 电解铝企业生存和发展始终是被动的。为了提高丹江铝业公司的竞争力，建议从 5个方面培育和提升竞争力即推进成本领先战略，塑造竞争优势；实施科技创新， 增强开发能力；吸引优秀人才，增强企业活力；找准战略基点，增强发展后劲： 实施名牌战略，打造丹铝品牌。 关键词：丹江铝业竞争力发展策略 华中科技大学硕士学位论文Abstract 华中科技大学硕士学位论文 Abstract This essay presents the essentiality and importance for conducting a competitive analysis through analyzing the current situation of Danjiang Aluminium Inc．From developing status and industrial competitive situation，it generalizes a conclusion that the relatively stronger competitive power is the vital factor for survival and development of a business．On this basis，via introducing the theory of corporation competitive power and analyzing various factors which influence corporation competitive power,the essay consequently defines the contents，sets up an evaluating indicator system and establishes a model for competitive analysis in electrolytic aluminium industries．Eventually the paper concludes that the main factors which influence the competitive power of electrolytic aiuminium businesses lie in resources possession，technical forces，managerial skills and external conditions． The essay conducts an analysis of operational environment in Danjiang Aluminium Inc in the following three aspects—macroscopic environment,industrial environment and competitors．Meanwhile，detail analyses are also made at the aspects of scale strengths，investment costs，manufacturing COSts，management efficiency, profitability,solvency,viability,technical innovation，managefifial skills，etc．Comparing with the level-advanced corporations in domestic industry,the paper regards that the competitivep