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SWOT ANALYSIS OF COCACOLA COMPANY (2014)
SWOT ANALYSIS (2014)
Swot Stands for strength, weakness, opportunities and threats. Swot analysis is an overall evaluation of a company current state by looking at its strength, weakness, opportunities and threats.
Swot analysis is considered to be a source of information for strategic planning which aims to develop full awareness of the company situation that will help in strategic planning and decision making of the company.
COCACOLA COMPANY PROFILE
The Coca-Cola Company is a global company with some of the worlds most widely recognized brands
It is the largest non alcoholic beverage company in the world with over 550 brand names offering in over 200countries; they produce everything that is of food and beverages including tea, orange juice, energy drinks such as monster, sports energy drinks and carbonated drinks
The company was born in Atlanta, Georgia in 1886 by Dr John s Pemberton who is the inventor of the Coca-Cola beverage. The brand name and logo of the “Coca-cola” was suggested by Dr Pemberton’s bookkeeper called Frank Robinson.
Some of the Coca-Cola brands are produced and sold worldwide like Sprite and Fanta, while some brands are produced and sold for specific countries, For example Ambasa?is a?milk-based soft drink sold by?The Coca-Cola Company?in?Japan.
Coca-Cola also operates on franchise business in which it produces syrup for beverages that are sold to its franchisee in different countries that produce Coca-Cola products.
Name
Coca-Cola Company
Logo
Industries Served
Food and beverages
Target group
All age group from kids to adults
Positioning of the product
A beverage brand for the entire family
Geographical areas served
Worldwide
Headquarters
U.S.A, Atlanta , Georgia
Current CEO
Muhtar Kent
Revenue
$ 48.01 billion (2012)
Profit
$ 9.01 billion (2012)
Employees
146,200 (2012)
Estimated consumer serving per day
1.5 billion
Associates
90500 worldwide
Mission
To refresh the world, To inspire moments of optimi
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