广州市城市居民网球健身消费分析-体育学;体育教学与训练专业论文.docxVIP

I I 摘要 随着社会的进步与发展，人们对生活有更高的标准与要求，在这种形势下， 体育健身消费也逐渐成为人们生活消费的重要组成部分。网球运动是现代体育 运动项目中的一项，既高雅又时尚的特点吸引着越来越多的健身消费者，然而 还没有人单独对网球健身消费进行研究，故本课题主要对广州市城市居民网球 健身消费的现状进行研究。 本文采用文献资料法、问卷调查法、数理统计法、专家访谈法和逻辑分析 法等，对广州市城市居民网球健身消费的现状作了较为全面的了解，分析了广 州市城市居民网球健身消费状况、消费结构、消费水平以及影响城市居民网球 健身消费发展的因素，探索解决问题的对策，以期为人们进行更为合理的消费， 为网球健身企业改善经营管理，为政府部门指导网球运动发展提供理论参考。 研究结果表明： 广州市城市居民对网球健身活动持积极肯定的态度，参加网球健身活动的 比率较高，但消费水平却一般。网球健身消费的结构发展不平衡，仍然以实物 型消费为主，服务型消费虽有所提高，但不明显，尤其是信息型消费所占的比 例相当低。对影响广州市城市居民网球健身消费发展因素的调查发现，经济条 件、观念因素、强身健体、人际交往、网球运动自身魅力以及社会环境等是影 响广州市城市居民网球健身消费发展的因素。 树立正确的网球认识观、价值观，拓展广州市网球消费主体。 调整和优化消费结构。多渠道开展群众性网球健身活动，拉动参与型网球 健身消费；充分运用现代媒体手段，刺激信息型网球健身消费，促进网球知识 的传播，以创建先进的网球文化，使网球活动为和谐社会和经济建设服务。 关键词：网球；健身消费；城市居民；影响因素 II II ABSTRACT Along with the social advance and development, people have had to living in higher standard and having more requests to life. In this kind of form under, spending in physical education, health and recreation events increasingly become the important behavior of the cost of living. Tennis attracts more and more physical education consumers as a kind of the modern times sports with the traits of elegance and mode .However ,the special research hasn’t been engaged in this field. Therefore an initial research will be carried on for the stating consumption in physical education, health events of city dwellers in Guangzhou city, in the task. By the way of investigation ,the dissertation made the all round analyses to the actual stating consumption in tennis physical education ,health event of city dwellers in Guangzhou city .A theory reference will be provided for people knowing the condition, the structure , the level of tennis physical education consumption and the factors of affection how to bold a reasonable consumption structure and for by comprehending the actual stating consumption in physical education, health events of city dwellers in Guangzhou city and analyzing people consumption level and consume structure and approaching the existed questions in the way and probing the w