广东豪森公司市场营销策略研究工商管理专业论文.docxVIP

Abstract Title : Research on the marketing strategies of Guangdong Haosen Co.,Ltd Major: Master of Business Administration Name: Peng Wang Signature: Tutor : Yujia Fu Signature: Abstract In the progression of economy being worldwide, in fact, the competition between countries is the one between enterprises, which reflects on sale obviously. With the market-oriented economy has being carried out, the management for sale becomes more and more important. At present, it is important problem to be solved that how to enliven the sale for extricating enterprise from predicament and enhancing the vitality. Since Guangdong Haosen finished the partner ship with its former agent and built a new company to do the marketing work it faces a lot of challenges in making new marketing strategy. According to the new marketing strategy Guangdong Haosen should expand the products lines to meet different requirement of customers, modify the prices according to the competitors and actual sales, expand the promotion of products based on China market and r industry, redesign the way to distribute the products. The thesis mainly uses the management theory, the marketing management theory, the sales management theory, and adopts the SWOT analysis and the problem guide method to analyze the inside and external environments, the current situation of marketing strategy of Guangdong Haosen r Co., Ltd. The thesis combines the internal with external example of marketing strategy, adopt the method of combining the qualitative with the quantitative analysis to analyze, research and choose the new marketing strategy for Guangdong Haosen r Co., Ltd. The plan is mainly base on four sides: products, price, promotion and place. At last, to ensure the new marketing strategy to be carried out successfully, writer suggest that Guangdong Haosen r Co., Ltd. should strengthen the marketing strategy theory of every employee, improve the ability of sales engineer, strengthen the cooperation between different