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Y18700U
A STUDY OF GRAMMATICAL METAPHOR IN ENGLISH
ADVERTISING LANGUAGE
:12J:;::号叫均TTiω/
Supervisor Si伊ature: J于仰j,.t仰伊 /f
ABSTRACT
Metaphor study can be traced back to ancient Greece. Since then,countless philosophers ,litter现.teurs,rhetoricians and linguists have shown great interests in it.Among the various theories in 伽is field,grammatical me阳phor has been an
academic hotspot in the p部t decades. Since then, many scholars home and abroad do more researches,ranging 仕om the theoretical researches to 由e practical researches. The researches about the functions and applícations of
grammatical metaphor in a particul盯 ge挝、 such ωscience and technology
discourse,news discourse,legal discourse,etc,can be found; whereas,to date, little empirical research has been done to investigate the implication of grammatical metaphor in English advertising language.η对s thesis attempts to explore advertising lan仰伊 underthe 企ame of grammatical metaphor theories. wi伽 m 剖mω 缸lSwer the following questions: (1) How does each type of GMs
distribute in English advertising language? (2) 轧That are their functions in
English advertising language?
ηl?s 由esis consists of five chapters. Chapter one se凹es as an introduction, including the background, followed by the layout of this project. Chapter two
will conωntrate on the literature review ωnc时划ng on gr创nmatica1 metaphor
theoη. And then the 由esis offers an elaboration of the features of advertisement discourses and previous study on advertising lan.肌mge. In chapter three,也e theoretica1 framework will give us a detailed presentation of classification of
grammatica1 metaphor ωwell 邸 their realization, which serve as 由e foundation for the following discussion of advertisement discourses. Chapter four is 也e
most important part. Firstly,one hundred pieωs of short advertisement discourses will be analyzed from 由e perspective of grammatica1 metaphor
由.eo叩 and the result will be pr
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