广州亚运与北京奥运新闻服务的对比及理性思考-体育学;体育人文社会学专业论文.docxVIP

I I 摘要 媒体促进了体育的全球化,拓展了体育文化。也为体育提供了现代化的传播 方式,丰富了报道手段,全球的传播效果使媒体在体育赛事传播中显示出强势地 位。正因为如此，媒体服务作为历届体育赛事组委会工作的重中之重而备受关 注。中国的媒体服务起步得较晚，真正专业而系统的媒体服务在北京奥运会时 期才被全面引入。新闻服务作为媒体服务中的一个部分，在赛场为媒体提供服 务，确保媒体能够了解比赛，并进行充分、全面地报道，尽可能满足所有受众 对比赛的兴趣。 第 29 届奥运会与第 16 届亚运会分别于北京、广州相继成功举办。这两届 运动会都成为中国新闻服务事业的一个全新转折点,实现了中国新闻服务事业 的突破与升华。北京奥运会与广州亚运会新闻服务都十分具有地方特色。先于 广州亚运会举办的北京奥运会,为广州亚运会的举办奠定了许多基础,广州亚运 会从中吸取借鉴了不少经验,并结合广州当地的新闻服务特色形成了独特的广 州模式。无论是北京奥运会还是广州亚运会,其新闻服务的经验都成为中国志愿 服务十分珍贵的文化遗产,及时地对这些新闻服务文化遗产实现转化,形成为各 地区所用的经验,具有重要价值和意义。 本文从北京奥运会和广州亚运会新闻服务运行状况入手，采用文献资料法、 实地调查法、专家访谈法、比较研究法从对比两大赛事新闻服务的经验、启示 和特点，得出北京奥运会与广州亚运会新闻服务的异同点。试总结出新闻服务 在工作过程中出现的问题和不足提出分析对策，从而使得以后的赛事新闻服务 能借鉴一些有利的观点并避免问题冲突，为中国赛事新闻服务做出微薄的贡献。 关键词：广州亚运；北京奥运；新闻服务；媒体服务 II II ABSTRACT Media promotes the globalization of sports,expanding the sports culture,also HYPERLINK /furnish furnishes the report means,providing the modern transmission mode for sports.Global HYPERLINK /transmission transmission HYPERLINK /effect effect made the media show a powerful position in sports events spreading.Chinas media services started late, the truly professional and systematic media services were not fully introduced until the Beijing Olympic Games. As a part of media services, the news service provides services to ensure that the media can understand the games and report adequately and roundly, and to meet all audiences’ interest in the game as much as possible. The 29th Olympic Games and the 16th Asian Games have been held successfully in Beijing and Guangzhou. Those two games have become a new turning point in China News Services, and achieved a breakthrough and sublimation of the China News Services. The News Services of Olympic Games in Beijing and Guangzhou Asian Games are fully with local characteristics. Before the Guangzhou Asian Games held, Beijing Olympic Games has laid a lot of foundation for the Guangzhou Asian Games. Guangzhou Asian Games drew a lot of experience and formed a unique mode of Guangzhou combining with the local news service characteristi