广元市中小企业生存发展研究工商管理专业论文.docxVIP

I I 摘要 摘 要 中小企业发展对促进落后地区经济进步起着关键作用。本文通过对四川省广 元市中小企业生存发展状况的分析，提出了广元市中小企业（本文主要指中小工 业企业）生存发展策略，并以实际案例对理论分析进行了验证。 首先对本文所研究中小企业的涵义进行了界定，分析了中小企业在我国经济 发展中的地位和重要作用，并对中小企业的特征进行了总结。 其次对广元市中小企业生存发展的环境进行了分析。从宏观层面上分析了我 国中小企业普遍面临的法律政策、财政政策、金融服务、社会服务以及市场竞争 等环境因素，从中观层面上对广元市的发展历史、经济状况以及中小企业面临的 法律政策、金融服务、市场竞争、特产资源、项目选择、人才供求等环境，推导 出在广元市创办大型企业成本高，必须大力发展中小企业的结论。 再次对广元市中小企业发展战略进行研究。先分析了广元市中小企业发展现 状，再对广元市中小企业生存发展战略进行 SWOT 分析。针对当地中小企业发展 的优势、劣势、机会和威胁提出了相应 SO、ST、WO 和 WT 战略等对策建议，并 根据 M.波特的钻石模型，提出了增强中小企业竞争力，做强做大优势产业、大力 发展产业集群、创新融资体制，优化融资环境、鼓励技术创新和人才培养引进等 发展广元中小企业的重点战略。 论文最后以邦宁纸业公司为例，根据上述理论分析的原理和结论，对在广元 市创办和发展中小企业进行了案例分析，进而总结出广元中小企业生存发展的一 些经验。 关键词：广元市；中小企业；生存发展；SWOT 分析；钻石模型；竞争力 II II Abstract Abstract The development of small and medium-sized enterprises plays a vital role in promoting the economy of backward regions. This thesis analyzes the present survival situation and development of small and medium-sized enterprise in GuangYuan, bringing forward a strategy of how to survive and develop for small and medium-sized enterprises in GuangYuan, and tests this theoretical analysis with some actual cases. Firstly, it gives the definition of small and medium-sized enterprise studied in this thesis, analyzing their status and key role in the economic development of our country and summarizes their characteristics. Then, it analyzes the environment of survival and development of small and medium-sized enterprise in GuangYuan. It discusses the juristic policy, monetary policy, financial service, social service and market competition, etc, which are confronted by small and medium-sized enterprise in china from a macroscopic point of view. We also microscopically analyzed the environments of development history of GuangYuan, economic conditions, the law policy, financial service, market competition, special resources, project chosen and human resource supply ,then we come to the conclusion that we have no choice but striving to develop small and medium-sized enterprise in GuangYuan since it will cost to