关于马达加斯加环境保护公关策略探讨-公关与广告研究专业论文.docxVIP

独创性声明 本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研 究成果。尽我所知，除文中已经标明引用的内容外，本论文不包含任何其他个人或 集体已经发表或撰写过的研究成果。对本文的研究做出贡献的个人和集体，均已在 文中以明确方式标明。本人完全意识到本声明的法律结果由本人承担。 学位论文作者签名： 日期： 年 月 日 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，即：学校有权 保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被查阅和借 阅。本人授权华中科技大学可以将本学位论文的全部或部分内容编入有关数据库进 行检索，可以采用影印、缩印或扫描等复制手段保存和汇编本学位论文。 必威体育官网网址□， 在 年解密后适用本授权书。 本论文属于 不必威体育官网网址□。 （请在以上方框内打“√”） 学位论文作者签名： 指导教师签名： 日期： 年 月 日 日期： 年 月 日 华 华 中 科 技 大 学 硕 士 学 位 论 文 PAGE 10 PAGE 10 1 Introduction PR background: rapid growth Public Relations is a phenomenon and a necessity of our times. It has been created by the forces that increased the tempo of the world, casting people into many diversified groups, all seeking different objectives, yet sharing a common need to work together toward common advantages and progress. The growing complexity of civilization has created problems undreamed of when social, economic, political, and religious classifications were simple and distinct. Change has been magnified by the combined forces of technology, education, mobility, and especially communications. Widespread literacy is less than five hundred years old, and until early in the twentieth century the only media of communications were speech and print. Then in quick succession came the motion picture, recordings, radio, television, computers, and other electronic media. Suddenly, it is all there to see, to experience, and to judge - multiplying a person’s scope of awareness and judgments thousands of times. Diverse instant of communication has changed the world of humankind much more than humans have changed their institutions for living in that world. These forces that have changed the world in just a century have b