广州亚运会体育展示与岭南文化传播-体育学;体育人文社会学专业论文.docxVIP

I I PAGE PAGE IV 摘要 2010 年，举世瞩目的第 16 届广州亚运会顺利闭幕，作为亚洲规模最大的体 育盛宴，亚运会吸引着来自全亚洲乃至全世界的目光，同样，作为中国最大的 城市之一，广州除了将一届完美的亚运会展现在公众面前，更希望藉此盛会来 展示广州，宣传广州。从 2000 年正是进入悉尼奥运会开始，到广州亚运会，经 过 10 年的发展，体育展示越来越受到组织者的重视，已经成为竞赛组织中不可 缺少的一部分，也成为衡量一个大型赛事是否成功举办的重要因素。 广州亚运会是亚洲乃至全世界的一个综合性盛会，在亚运赛场，体育展示 不仅是竞赛组织必不可少的一个环节，也是展示广州，宣传岭南文化的一个重 要媒介。作为一个国际化大都市的广州，本身所包含的务实、进去、敢为天下 先、个性化与包容性并举的国际化都市形象，所承载的岭南文化的气息在亚洲 的欢乐掌声与鲜花中蓬勃绽放。作为赛场重要的宣传媒介之一，体育展示利用 赛场这个动感的舞台，将独特的本土文化与体育精神巧妙的结合在一起，通过 视听符号，将岭南元素、中国元素和亚洲元素兼容并包，以独特的视角，向全 亚洲乃至全世界全方位、近距离的展现中国的传统文化、独特的岭南文化和充 满美丽与现代气息的广州。 本文采用文献资料法、专家访谈法、个案分析法，实地调查法，在广泛查 阅体育展示相关资料的前提下，对广州亚运会赛场上体育展示与岭南文化进行 分析，通过表现形式、表现手段、组织结构等方面对二者关系进行梳理和总结。 通过分析得出了几点经验，在此基础上进一步对今后大型赛事的体育展示提出 了一些建议，同时，也为今后体育展示自身的突破与发展提供了参考。 关键词：广州亚运会赛场； 体育展示； 岭南文化 ABSTRACT Attract worldwide attention in 2010, the sixteenth Guangzhou Asian Games concluded successfully, as Asias largest sports feast, the Asian Games attracted from all over Asia and the eyes of the world, the same, as one of the biggest city in China, Guangzhou will be in addition to a perfect games show in front of the public, more hope this event to showcase Guangzhou, promotion for Guangzhou. From 2000 it is to enter the Sydney Olympic Games started, to the Asian Games in Guangzhou, after 10 years of development, the sports show has received more and more attention has become the competition organizer, organized in an indispensable part, also became a large event is successfully held the important factors. Guangzhou Asian Games is the Asian and the world a comprehensive event, the Asian Games, sports show is not only a competition organizing an essential link, is also exhibited in Guangzhou, to promote south of the Five Ridges as an important cultural media. As an international metropolis Guangzhou, itself contains a pragmatic, in, dare be the world first, personalized and inclusive of both internationalization of urban image, the south of the Five Ridges culture in Asia joy the applause and flowers bloom vigorously. As the field important media