汉中世纪阳光商厦家电业务销售管理信息系统工商管理专业论文.docxVIP

2 2 摘 要 Title: Management information system of the Hanzhong century sunshine limited company Major: Business Administration Name: Caoyang Signature: Supervisor: WangYiPing Signature: Abstract Chinas electrical appliances retail sales enterprise must carry on the transformation to its traditional sales pattern for own further development, establishes the modernized specialized electrical appliances chain-like sale pattern instructed by the modern sale management theory. And in order to enhance the sale management level at the electrical appliances retail sales, displays the electrical appliances chain-like sale the superiority, the enterprise must establish the management information system for sales which adapts the new sales pattern sale, enhances the enterprise competitive power, finally enable the enterprise to obtain the sustainable development competitive advantage. This article closely unifies the actual situation of the Hanzhong century sunshine limited company, through the full analysis, the research, the application of modern scientific management theory, the method and the IT information technology, and makes the improvement to its electrical appliances sale management system; The question which appears in the sales service operation carries on the reorganization using enterprise restoration method in view of the enterprise in organizational structure and service flow after the enterprise electrical appliances sale pattern transforms the specialized chain-like pattern. And this article applies Internet as foundation intranet (Intranet) and outside modern information technologies and so on networking (Extranet) into the management information system in view of the enterprise the hardware network architecture and the software system. Finally this article constructed the sales MIS system of century sunshine electrical appliances company based on the modernized specialized chain-like sale pattern. 【Key words】: Management information system, Electrical app