麦肯锡报告：中国豪华车的未来.pdf

Automotive Assembly Practice Upward Mobility: The Future of China’s Premium Car Market March 2013 Sha Sha Theodore Huang Erwin Gabardi Automotive Assembly Practice Upward Mobility: The Future of China’s Premium Car Market March 2013 Sha Sha Theodore Huang Erwin Gabardi 4 1 The market for premium cars in China has increased at an impressive rate of 36 percent a year in the last decade, faster than the 26 percent annual growth in the overall Chinese 2 passenger vehicle market during the same period. Sales of premium cars in China reached 1.25 million vehicles in 2012, making it the second biggest market in the world after the United States. The premium car market in China represented 9 percent of all passenger car sales in 2012, surpassing Japan (4 percent) and South Korea (6 percent). McKinsey forecasts that China’s premium car market will grow at an annual rate of 12 percent through 2020, compared with 8 percent for the overall passenger car market. We forecast that sales of premium cars in China will reach three million by 2020, equaling those of Western Europe, and surpassing the 2.3 million sales expected in the US market. In fact, China may overtake the United States as the largest premium car market as early as 2016, when sales could reach 2.25 million units. (Exhibit 1) Exhibit 1 China will become the world’s largest premium car market McKinsey Global premium car sales ranking, thousand units