中国移动通信市场分析报告.ppt

Contents Country overview－China’s position in the world Country overview－PEST analysis Country overview－politics overview Overview of China’s economy Main economic indicators In 2004, the total value of China’s imports and exports achieved a growth rate of 35.7%. Among that, exports and imports respectively increased by 35.4% and 36.0%. China’s main financial indicators are much lower than international warning line. This can facilitate the foreign exchange transactors to have more confidence in RMB value, thus achieving steady RMB exchange rate. Society overview Overview of each province in China China’s investment environment The direct investment of Japan and South Korea in China Contents History of policy management Current telecom management systems in China Non-governmental management organizations China National Consumers Association was established in December 1984 National Telecom User Committee was established on September 16, 1999 On May 23, 2001, China Post Telecommunication Enterprise Management Association was renamed as China Communication Enterprise Association. Foreign operators’ investments in China’s telecom market Vodafone in the Chinese market The Frequency Layout in China Inter-network connection Structure of main tariffs regarding China Telecom Contents Overview of China’s telecom industry Structure of communication service revenue Regional differences of communication levels The communication developments among East China, Central China and West China, especially between urban areas and rural areas, show obvious imbalance. The fixed telephone penetration rate and mobile phone penetration rate in West China are less than 50% of those in East China. The fixed telephone penetration rate and mobile phone penetration rate in Central China also suffer a wide gap with those in East China. In West China and Central China as well as rural areas, due to the backward economic level and small migration of population, the people pose few demands on comm