关联理论视角下英文商业广告中的隐喻研究-英语语言文学专业论文.docxVIP

AbstractIn Abstract In modem society,with the development of economy and media，commercial advertisements have become an important component in people’S daily life．So advertising has already been the influential communication means in nowadays and played a crucial role in people’S life．Since a lot of linguistic devices，especially metaphor，have been used in advertisements，this thesis aims to analyze metaphors in English commercial advertisements from the perspective of Relevance TheorN which provides a new theoretic perspective to the study Relevance Theory was put forward by Sperber and Wilson in 1 986，which is based on Grice’S cooperative principle and it is a further criticism and development of conversational implications．Relevance theory holds that communication is one ostensive—inferring behavior which is a process to search for optimal relevance．This view tries to analyze utterance from a pragmatic and cognitive perspective．Also， Relevance Theory has provided a strong explanatory to metaphors．And the interpretation of metaphor is also a process to search for optimal relevance． In this study,the author selects two hundred English commercial advertisements which are metaphorically expressed from the magazine Time and砌P Economist as the data of this thesis．The author intends to find out the features and the functions of metaphors in commercial advertisements through exploring the research questions：(1) How to apply ostensive-inferential model to interpret metaphors in commercial advertisements?(2)What are the features of metaphors in advertising language?(3) What are the functions of metaphors in commercial advertisements? The author explicates three main parts in the process of interpreting metaphors in commercial advertisements in detail from the perspective of Relevance Theory in chapter four．The first part is to employ ostensive—inferential communication to gain mutual manifestness between the advertiser and the reader．The second part is to empl