广电集团管理制度创新研究及案例分析-工商管理专业论文.docxVIP

管理制度重新规划和设计。第四章以南京广电集团为例，分析其成立 管理制度重新规划和设计。第四章以南京广电集团为例，分析其成立 和运作中遇到的问题，提出新管理制度的设想，讨论改革难点，提出 解决问题的建议。第五章总结和建议，从整体上总结广电集团在改革 中遇到的问题和提出的建议。 关键词：广电集团、改革、问题、构想 ABSTRACThe ABSTRAC The definition of BroadcastingTV industry under the socialistic marketing economy is as follows：BroadcastingTV industry is not only a cultural business，but also one type of industry．TV channel is a mixture of spirit product and physical product，as well as a powerful media．On the basis of adhering to correcting political direction，and assuring social functions，Market-directed reformation of system and mechanism of BroadcastingTV industry is a fundamental for continuous development of BroadcastingTV industry． China BroadcastingTV industry has made significant progress currently；however,further profound reform is still needed．Today,China BroadcastingTV industry is much more booming than ever before， therefore，magnificent strategy and systematic plan for reformation of China BroadcastingTV is necessary． Nowadays，people more and more focus on reform on the system of BroadcastingTV industry,and critical issues．In other words， establishing BroadcastingTV Group and implementation of groupToriented development is a11 active measure and key process of system reformation of BroadcastingTV industry,and also a breakthrough for deepening reformation ofBroadcastingTV industry． China BroadcastingTV．Group was founded in Dec．16，2000 in Beijing，which indicated prelude of group—oriented reform．After three years of group-oriented reform，BroadcastingTV Group gradually moves into Critical issue reform．However,during the collrse of reform， BroadcastingTV Group is unable to adapt the impact from marketing economy due to long term of bondage of planning—economy．Under this circumstance，BroadcastingTV Groups located in different area initiates initiates a new—round grope of reform． The thesis discusses the problem，damage，and future solution of reform to organize each chapter．Besides preface，there are four chapter