广告英语语篇中的意义建构与概念合成-英语语言文学专业论文.docxVIP

AbstractAdvertising Abstract Advertising is a non-personal communication of information,usually paid for and persuasive in nature,about products,services or ideas through various media．11Ic presentthesisgivesananalysisofadvertisingdiscomsefromacognitivepointofview, lIighughting the effectiveness of Conceptual Blending Theory in the explanations of readers’interpretation of advertisemenls． Ever since 1950s,a large body of literature has been conmmuted to the academy, focusing On the analyses of various patterns of texts,among which the advertising discourses have been receiving steady and growing attention．From the perspectives of semantics,pragmatics,semiotics，sociolinguistics and stylistics，substantial research wolkhas beea dollc in the descriptions and explanations ofvecalmlary,syntax。曲吣谢c features,advertingstructuresandpatterns,code-switchin舀cohesiveandcoherent dfvices in advertising discourses．However,the former researches have never seemed sufficient enough in that it seldom goes beyond the framework of speech act theory or functional gjral]]．inag．Besides，non-verbal features have been left out of consideration． This thesis win approach the advertising discourses from a cognitive point of view, giving a balanced analysis of both verbal and nonverbal features of advertising dis‘：oursea． Thanks to the emergence of cognitive linguistics in 1990s,the advertising discourse analyses have attained a cognitive bearing over si瓣．With the development and improvement ofConceptualBlending Theory,it has been widcly acknowledged as an effective tool in the analysis of the hidden mechanism involved in the interpretation of meaning in advertising di舢rs％．1嘶s thesis will apply Conceptual Blending 刃咖into the analysis of meaning constmction in advertising出筑瓣，with due attention paid to the underlying cognitive mechanism of the meaning construction during the process ofcomprehension ofadverting discourses． 撇thesis alms to view the advertising English as a type of discourse,taking text