毕业论文-度假型旅游区发展探讨.doc

PAGE PAGE 7 PAGE 1 本科毕业论文 （ 20_ _届） 度假型旅游区发展探讨 摘 要：近年来,随着旅游产业的快速发展,随着我国旅游业从观光旅游到休闲度假的转型，度假型旅游区的发展与管理愈益受到重视。本文通过论述国内外国家旅游度假区研究现状，通过对杭州之江国家旅游度假区的现状分析，针对杭州之江国家旅游度假区存在的不足，结合杭州旅游的发展现状提出发展杭州之江国家旅游度假区的建议。旨在通过杭州之江国家旅游度假区的不断发展与完善，提高杭州旅游点的竞争力，进一步打响杭州“东方休闲之都、品质生活之城”的旅游品牌，满足消费者多方面的需求，为杭州招徕更多游客，创造旅游事业的持续繁荣，带来可观的经济和社会效益。 关键词：度假型旅游区；发展；杭州之江国家旅游度假区 Tourist resorts to explore development - zhijiang national tourist resort, for example Abstract: In recent years, with the rapid development of tourism industry, as Chinas tourism industry from tourism to the transformation of leisure, tourism resort development and management of increasingly attention. This article discusses the domestic and Research National Tourist Resort, through the Hangzhou River National Tourist Resort of the status quo analysis, for the Hangzhou River National Tourist Resort, weaknesses, combined with the status quo of tourism development Hangzhou, Hangzhou Development Jiangs national tourism resort proposal. Is aimed at the River Resort continuous development and improvement to enhance the competitiveness of tourist spots in Hangzhou, and further broke Hangzhou Oriental leisure capital, quality of life within a city tourism brand, to meet the multifarious needs of consumers, in order to attract Hangzhou more visitors and create sustained prosperity of the tourism industry, bringing considerable economic and social benefits. Key words: Tourist Resort; Development;Hangzhou River National Tourist Resort; 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc291315581 一、引言 PAGEREF _Toc291315581 \h 1 HYPERLINK \l _Toc291315582 二、旅游度假区的概念 PAGEREF _Toc291315582 \h 1 HYPERLINK \l _Toc291315583 （一）度假旅游 1 HYPERLINK \l _Toc291315584 （二）国家旅游度假区 PAGEREF _Toc291315584 \h 2 HYPERLINK \l _Toc291315585 三、杭州之江国家旅游度假区概况与特征分析 3 HYPERLINK \l _Toc291315586 （一）杭州之江国家旅游度假区的概况 3 HYPERLINK \l _Toc291315587 （二）杭州之江国家旅游度假区的构成与特色 PAGEREF _Toc291315587 \h 3 HYPERLINK \l _Toc291315588 （三）杭州之江国家旅游度假区存在的不足 3 HYPERLINK \l _Toc291315589