RickKash尼尔森公司剑桥集团首席执行官制胜我国论坛演讲.pdf

How Companies Win Rick Kash The Cambridge Group Title of Presentation Why Did We Write The Book? 2 Copyright © 2010 The Nielsen Company. Confidential and proprietary. We Live In A World Of Complete Access And 100% perfect choice where every company and every person has access to anybody, anything, anyway, anytime, in every way 3 Copyright © 2010 The Nielsen Company. Confidential and proprietary. In A World Of Perfect Choice, You Must Understand Demand Before Creating Supply Supply Business Model Demand Business Model Supply Paradigm Demand Paradigm Supply Paradigm Demand Paradigm Supply Demand Supply Demand Demand Supply Demand Supply Price Takers Market Makers 4 Copyright © 2010 The Nielsen Company. Confidential and proprietary. The Companies Who Win Will Be Able To Answer This Question: What do you know about the demand of your most profitable consumers that your competitors don’t know? The way companies will win in the future is different than the way they had won in the past. 5 Copyright © 2010 The Nielsen Company. Confidential and proprietary. Busine