广东科龙电器股份有限公司战略变革研究-工商管理专业论文.docxVIP

AbstractGuangdong Abstract Guangdong Kelon Electric Holding Co．Ltd(hereafter referred to as Kelon Company)used to be one of the Successful model in Chinese enterprises．Howeveg at the beginning of the 2 1th century,it became an “ST”corporation in the stock market．In Novembeg 200 1，privatized Kelon Company adjusted its development strategy in time and became a leading giant of thel industry again after several years．Early 2005，I carried out a thorough investigation in Kelon as a trainee of the Kelon President Production Manager Training Class．The strategy change of Kelon Company impressed me deeply．This dissertation cam．e into being on this basis． Firstly,this dissertation sums up enterprise strategic management theories and strategic change theories，on which the subsequent analysis is based．Secondly,after briefly introducing the growth course of Kelon， this paper analyzes four major reasons for Kelon’S strategic change， namely,environment，enterprise，mission(or vision)and leader．Then the logic pattem and the way of strategic change are analyzed．Furthermore， the analytic approach of the intemal and extemal factors and strategic group are applied to assess the competitiveness of Kelon Company in the industry．In order to weigh its competitive position in the electric industry, TOWS matrix and Boston Consult Matrix(BCG)are built．Based on the above analysis，the thesis puts forward many strategy change plans that Kelon could carry out in the future．Finally the thesis explains and analyzes Kelon’S corporate strategy,business strategy and functional strategy the Company implemented．And the paper not only appraises and summarizes that the strategy result，but also lay bare the reasons for the successful strategic change in Kelon The dissertation adopts both positive study and empirical study method．On method．On one hand，analytic frame for strategic change，the dominant logic paradigm and the way of strategic change are set up by the positive way．On the other hand，Kelon is taken