关于动漫形象“叮咚”衍生产品的研究与开发-工业设计工程专业论文.docxVIP

{llI|llfIIlI|IfⅢ||l|l {llI|llfIIlI|IfⅢ||l|l I||lfIllIlmIfl|I删 {Y1 942576 摘要 摘要 “动漫产业以创意为核心，以动画、漫画为表现形式，包含动漫图书、 报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫 新品种等动漫直接产品的开发、生产、出版、播出、演出和销售，以及与动 漫形象有关的服装、玩具、食品、电子游戏、主题公园、博览会、虚拟代言 人等衍生产品的生产和经营的产业。国内存在着大约150亿元动画片相关产 品收入的市场规模，其中约70％将由动漫周边产品产生。动漫周边产品的兴 旺前景催生了大量动漫创业店。经营动漫店铺的创业人士，只要地点适宜， 动漫周边产品可获100．300％的高额利润。 动漫衍生产品它是动漫产品最为重要的一部分，主要包括动漫相关的游 戏、服装、玩具、食品、文具用品、主题公园、游乐场、日用品、装饰品等， 范围较宽，产品种类也较多。可以说，它在生活中无处不在，毫无疑问它是 一项大产业。本文试图从产品设计的角度出发，以产品的本能层、行为层、 反思层分析为主线，提出了动漫衍生产品设计的新规则． 关键词：动漫衍生产品；动漫产业；产品设计 AbstractAB Abstract AB STRACT ”Animation indust哆”t0 iIlIlovation as the core，iIl me fom of me comic and aIlimation，．Contains canoon b00l(s，newsp印ers，movies，television，audio aIld video products， stage plays And based on the means of modem infomation commumcation tecllllologies such as new Varieties of canoon枷mation directly to product deVelopment，production，publication，broadcast，perfbrmaIlce aIld sales． And with the aIlimation image of the cloming，toys，food，Video g锄es，theme parks， fairs，Virtual spokeSperson and otller derivative products a11dbusiness industries． There are a_bout l 5 billion y聊l of domestic animation market revenue related products，of which about 70％win be generated a11imation products．Prospects for a11imation products spa、vned a tMVing趾imation business shop．Animation Shop business entrepreneurs， as long as suitable sites， a11imation productS may be 1 00一300％of the hi曲profits． C抓oon deriVatiVe products is the most import锄t pan of ammation products， including aIlime related g锄es，clot}1ing，toys，food，stationery，theme parks， playgrounds，daily necessities，om锄ems，etc．，was broad product raIlge is greater． Wb call say that it is eVer州lere in life，there is no doubt that it is a big industⅨ This paper anempts to desigIl point of View，me instinct of the product layer，action layer，renectiVe layer of the main line，product design，aIlimation deriVatiVe proposed new九IIes． Key Wbrds：CaItoon deriVatiVe products；aIlimation indus仃y；Produ