2-决策模拟课程介绍文档.ppt

* * 模拟教学应用的课程 Simulation Usage by Course Area Percent of Responding Schools Offering Course Faria (1987) Faria (1998) Strategic management/ business policy 52.9 65.7 Marketing 51.0 62.7 Finance 24.8 39.0 Management 17.8 44.5 Accounting 8.9 15.7 Other business 16.8 18.6 * * 商学院教师应用调查 Anthony J. Faria and William J. Wellington,《Simulation Gaming》 ，2004; 35; 178 An e-mail survey of 14,497 business faculty members across all disciplines at American Association of Collegiate of Business member schools Across 1,085 respondents to this survey, 30.6% were current business game users, 17.1% were former game users, and 52.3% were never-users of business games. * * 60年代的历史照片 It’s the 1960s, the game required small groups of students to make key budget decisions and balance marketing, RD, and other expenditures for a fictional firm. These massive team-performance printouts that we pasted on the wall to plan our next moves. 哪儿？ 哈佛大学商学院 This photo is related to the Business Game competition. * * Beer Game in MIT The Beer Game puts teams of students in charge of managing the four areas of a distribution chain：retailer, wholesaler, distributor, and factory. The Beer Game does not produce winners or losers. Students make operational decisions and receive feedback from past decisions. Often, theyre surprised by the side effects. * * 企业决策模拟在中国 八十年代初，大连工学院企业管理培训班，美国教师上课，采用了基于小型计算机的企业竞争模拟。 1995年9月，IBM中国对公司管理人员进行培训 美国专家两人讲课，一人组织模拟 国内9个高校商学院的教师参加 * * 国际企业管理挑战赛(GMC) 国际企业管理挑战赛(Global Management Challenge, 简称GMC)，赛事的国际组委会常设在葡萄牙里斯本。 自1980年首届开始，2009年是第30届比赛。有近30个国家参加。 软件由英国STRATHCLYDE大学5名运筹学教授于20世纪70年代初期开发的。 从1996年起，中国大陆参加GMC。北京交通大学、对外经贸大学、四川大学、中山大学、北京理工大学、西安交通大学、北京工业大学、西南民族大学等获得中国大陆赛区冠军，并代表中国赛区参加国际比赛，获得优异成绩。 * * 培训：中欧高层经理8个模块 Module 1: Introduction to Management； Module 2: Marketing Module 3: Introduction to Accounting and Finance Module 4: Operations Management； Module 5: Strategic Management Module 6: Organization and L