名人故居旅游资源的SWOT分析与开发对策研究——以扬州八怪纪念馆为例.doc

自学考试毕业论文 旅游管理 专业 论文题目：名人故居旅游资源的SWOT分析与开发对策研究——以扬州八怪纪念馆为例 作 者： 詹晶 专科学校： 南京工业职业技术学院 准考证号： 014213251021 指导教师： 杨艳 2015年 3 月 12 日 摘要 随着文化和经济的发展，越来越多的人选择出门旅游，旅游业迎来了更大的市场需求。然而面对旅游热潮，名人纪念馆却鲜有人至。名人纪念馆是历史名人生前留下的鸿爪雪泥，它的存在不仅仅是一座建筑，同时它是前贤奋斗的成长痕迹，具有深厚的文化底蕴和历史魅力，更是我们对于文化先人的抚今悼昔。 本论文以扬州八怪纪念馆为例——以八怪纪念馆的旅游资源SWOT分析，探索扬州八怪纪念馆旅游资源价值，分析其旅游现状，通过数据与调卷取样分析其开发现状和存在的问题，提出扬州八怪纪念馆的旅游发开新思路，提升扬州旅游文化品质，拓展文化旅游市场提出对策与建议。 关键字：名人故居，SWOT分析，扬州八怪纪念馆 Abstract With the development of the economic and culture , more and more people choose to go out tourism. Tourism industry ushered in the larger market demand. However, in the face of tourism trend, hall of fame has very few people to go to. Hall of fame is the history of celebrity living’shadow. It is not only a building. it is obvious not struggle of growth, has a profound cultural background and historical charm, but also our ancestors for culture sites on today. In Yangzhou eight eccentrics memorial hall, for example, this paper eight strange museum tourism resources of SWOT , to explore the Yangzhou eight eccentrics memorial tourism resources value, and analyzed the present situation of tourism, through the analysis of the sample data with Sample volume to present situation and the existing problems, and puts forward the Yangzhou eight eccentrics memorial tourist to have new ideas, improve the quality of Yangzhou tourism culture, and puts forward countermeasures and Suggestions to expand cultural tourism market. Key word: hall of fame, SWOT analysis, Yangzhou eight eccentrics memorial 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc22541 摘要 PAGEREF _Toc22541 1 HYPERLINK \l _Toc31154 Abstract PAGEREF _Toc31154 2 HYPERLINK \l _Toc17142 第一章 绪论 PAGEREF _Toc17142 4 HYPERLINK \l _Toc11393 1.1研究背景 PAGEREF _Toc11393 4 HYPERLINK \l _Toc28686 1.2研究意义 PAGEREF _Toc28686 4 HYPERLINK \l _Toc19587 第二章 名人故居理论概述 PAGEREF _Toc19587 5 HYPERLINK \l _Toc24563 2.1名人故居的含义 PAGEREF _Toc245