三星手机市场调研.doc

学校代码：10484 学号：010809123114 河南财经政法大学 HENAN 自学考试(工商企业管理专业)本科生论文 论文题目：三星手机营销策略 专业名称：工商企业管理 工作单位：晨光文具 作者姓名：XX 邮 编：450000 通讯地址：郑州市管城区十八里河村 联系电话：XX 三星手机营销策略 摘 要 近年来，随着我国社会的进步，经济的发展，信息化进程不断地加快和提高，高新科技产品成为人们使用和消费的热点。经济迅速发展，人们生活水平不断的提高，为手机的深入普及创造了条件，同时经济全球化的进程的加快，对信息需求的即时性要求也更为注重了。手机作为20世纪末的新事物，其从发展初期作为一个简单的通讯工具，走到现在成为一个新的信息携带者，手机的优越性在很多方面已超过了报纸、杂志等信息载体。现在越来越多的人已经将手机作为一个随身必备的物品。2011年第三季度，中国手机市场上，诺基亚仍居用户关注度首位但关注比例下滑明显；三星、HTC、摩托罗拉三大品牌竞争加剧，三星暂具优势。从2007年第二季度开始，三星在全球手机市场的份额终于超过了摩托罗拉，成为全球第二大手机厂商。从全球各大区域市场对三星手机市场份额的影响来看，中国市场已经成为三星手机全球销量增长的主要动力。随着市场需求多样化的发展，智能、3G手机成为手机市场上炙手可热的手机类型，而对于三星手机市场，其竞争对手也在不断强化自身的发展方向及结构。 关键词：三星手机，市场调研，普及，随身必备 Samsung mobile phones market research ABSTRACT In recent years，as Chinas social progress，economic development，the process of information technology continue to accelerate and improve the high-tech products people use and consumption of hot spots. Rapid economic development and peoples living standards improve，which created the conditions for the popularity of mobile phones，to speed up the process of economic globalization，more emphasis on the information needs of the immediate requirements. Phone as the new things in the late 20th century，the early stages of development as a simple communication tool，go now to become a new information carriers，the advantages of mobile phones in some ways more than newspapers，magazines and other information carriers. Now more and more people have cell phones as a carry essential items. The third quarter of 2011，Chinese mobile phone market，Nokia continued to hold the users concerned about the degree of the first is concerned that the proportion fell significantly; Samsung，HTC，Motorola，three brand competition，Samsung temporary competitive advantage. From the start of the second quarter of 2007，Samsungs share in the global handset market was finally over Motorola to become the worlds second-largest mobile phone maker. From the Samsung mobile phone market share of the worlds major regional markets，the Chinese marke