汽车感知质量培训方案.ppt

最佳实践与竞争力分析 Best Practices Competitive Analysis 轮胎到车身轮罩距离 Tire to Body openings Not Recommended 不推荐 Recommended 推荐 The side view distance between the tire and the edge of the wheel opening needs to be as small as possible.从侧面观察，轮胎到车身轮罩的距离越小越好。 Program Specific Design Objectives 项目具体设计目标 Wiring, Hoses, and Tubing 配线，软管，管道系统的布局 Not Recommended 不推荐 Recommended 推荐 Rev: 3/02 发动机仓系统 Under hood Systems 后行李箱 Compartment VW Touareg Rear大众途欢 装饰条连接处齐平而无缝 Garnish Molding joints are flush and seamless Toyota RAV4丰田RAV4 Not Recommended 不推荐 Recommended 推荐 Tail lamp installation screws not visible – very clean secondary surface 尾灯 Tail Lamp Not Recommended 不推荐 Recommended 推荐 Another alternative Desired States Not Recommended 不推荐 Recommended 推荐 精确匹配 Precision Fits Toyota RAV 4 – Not Recommended 不推荐 Recommended 推荐 Not Recommended 不推荐 Recommended 推荐 Perceptual Quality感知质量 – Key Message 关键信息 Perceptual Quality is all about: 感知质量的所有一切都是为了： Delighting customers from the first second to the very last moment of ownership 让客户从拥有车的第一秒开始到最后都感到满意和愉快。 Perceptual Quality is a systematic approach focusing on: 感知质量是一个系统的方法，致力于： Understanding customer wants and needs 理解客户的所想与所需 “Gotta” have designs 让顾客“非要不可”的设计 Engineered and manufactured with precision 精密的工程与制造 How Good Can You be?你的质量能有多好？ How Good Should You be?你的质量应当有多好？ With a High Quality Rep, What can you get away with - for a while? 拥有高质量的声誉，你能得到什么？ “ ” “ ” 感知质量概述Concept of Perceptual Quality Process Quality 过程质量 Supplier Quality 供应商质量 PD Quality 研发质量 Service Quality 服务质量 Quality System 质量体系 Customers Passion 客户热忱 Perception Quality 感知质量 Coherence Quality 一致性质量 Reliability Quality 可靠性质量 Quality Plan质量规划 SE 安全和环保 Regulation 强制法规 APQP and Quality GP APQP与质量着陆道 Quality Cost Model 质量成本 Product Economy 产品经济性 MFT SHE 制造安全健康与环保 Quality Target Disperse 质量目标离散度 Standardization Quality标准化质量 CPIP 质量持续改进 Integrate Four Quality Modules四模块集成 Styling造型美学 Gaps and Section 间隙与段差 Color颜色系统美学 Service贴心服务 Customer praise 公众口