Part01An-Introduction-to-International-Marketing(当代国际营销-澳大利亚纽卡斯尔大学).ppt

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2019-04-17 发布于贵州
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Part01An-Introduction-to-International-Marketing(当代国际营销-澳大利亚纽卡斯尔大学).ppt

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GSBS6041Contemporary Global Marketing;Introductions;;Assessment;Blackboard;Turnitin;Student Manual;Your Turn;OH No !!!! – Not Groups;Subject Recap;Introduction;Definition of International Marketing;The New International Marketing Environment;Stakeholders of the International Firm;Driving Forces in International Marketing;Restraining Forces in International Marketing;Restraining Forces in International Marketing (Cont.);Drivers of Growth in the International Economy;Drivers of Growth in the International Economy (Cont.);Approaches to International Marketing;Approaches to International Marketing (Cont.);Concepts Underlying International Marketing;The Wheel of International Marketing;The Firms Environment;Domestic Country Environment;Foreign Environment;The World from An Australian Business Perspective;Australia’s Merchandise Exports by Destination, 2003-4;Australia’s Imports by Sector, 2003-4;The Global Economic Scene;Economic Systems Structure;International Trade;Within the Asian Trading Region;Consumption Patterns;Trading Environment;Measuring Markets (Cont.);Marketing Implications;The Financial Environment;Foreign Exchange Issues (Cont.);Financial Management;Coping with Recession;International Financial System;Marketing Implications;2. The global political and legal environment;Political Environment - Individual Governments;Political Environment - Individual Governments ;Political – Host Government Actions;Political - Host Government Actions;The globalisation of terrorism ;Terrorism and the World Economy;The Strait of Malacca, through which a quarter of the worlds maritime trade passes, makes a tempting target for terrorists and pirates;The politics of The Kra Canal;International Agreements;Legal issues facing an international marketer;Legal Structures;Quality of Legal Structures;Issues Transcending National Boundaries;Issues Transcending National Boundaries ;Counterfeiting;A victimless crime?;Reported victims:;Business Impact ;Needing to know the risks befor