汽车4S店的汽配件采购管理.doc

PAGE 中国最大的论文知识平台 汽车4S店的汽配件采购管理 内 容 摘 要 采购是企业进行生产、服务活动的基础,采购的及时性、准确性和经济性直接影响到企业的经营业绩。而采购管理则是维持企业正常运转的一项重要管理内容，是每个企业都会关注的对象。 4S店的采购管理，汽车配件是基石和重点，当然还包括检测设备、维修工具、后勤辅助物品。随着竞争的日趋激烈和汽车社会的来临，汽车销售的利润日渐单薄，而汽车服务市场的空间日趋扩大。4S店在汽车品牌专营的前提下，更好的提高顾客的满意度和忠诚度，优秀的售后服务是关键，而且将为企业带来新的利润增长点。 本文所提出的汽车4S店的配件采购管理，从分析汽车4S店服务作业和汽车配件本身特性，并结合传统的采购管理方法，通过掌握一家具体的4S店的实际的汽配件采购管理，来分析其利弊，提出个人的观点，以完整地认识理论和实际情况。 本文分五个章节来论述。第一章为引言部分，简要阐述了汽车行业发展的背景，研究现状等方面，从而提出了本文的研究意义；第二章重点论述了采购管理的理论基础；第三章对4S店的汽车配件采购管理进行了概述，主要从汽配件产品的特点着手，分析了4S店的采购管理模式；第四章，通过对位于杭州的广州本田汽车之田4S店的实地调查，来认识4S汽配件采购管理的现实运行情况；第五章，提出分析与改进意见。 关键词：汽车4S店、汽配件、采购、采购管理 PURCHASING MANAGEMENT OF AUTO PARTS ABOUT AUTOMOBILE 4S STORES ABSTRACT Purchasing management of enterprises engaged in production and service activities of the foundation, the timely purchase, accuracy and economy directly affect the operating performance. Purchasing management is to maintain the normal operation of the enterprises an important management component of each enterprise will be the object of concern. The purchase of the auto-parts is the foundation and the focus of the purchasing management of the 4S stores. Of course it also includes testing equipment, maintenance tools Logistics aids. With the increasingly fierce competition in the market of Automobile and the automobile-society is coming. Automobile sales profits growing scarce, and automobile services market space is growing bigger and bigger. 4S shop and car franchise brands, under the premise of better enhance customer satisfaction and loyalty. Excellent after-sales service is the key, but will also bring new enterprises for profit growth. This paper proposed 4S car accessories shop purchases, 4S from the analysis of automobile service shop operations and auto parts their own characteristics, combined with the traditional method of procurement management, acquired a specific 4S shops actual steam accessories procurement management to analyze the pros and cons of personal viewpoints, a complete understanding of the