徽州旅游文化溯源与开发研究-管理科学与工程专业论文.docx

徽州旅游文化溯源与开发研究摘 徽州旅游文化溯源与开发研究 摘 要 徽州文化是历史上的徽州人民在长期的社会实践中所创造的富有地域特 色的物质财富与精神财富的总和。徽州文化也是一笔丰厚的旅游资源。充分认 识徽州文化底蕴及其旅游价值，对徽州文化旅游资源进行统筹规划、有序开发， 可以提升徽州文化旅游资源的整体价值水平，提高徽州文化旅游资源开发的经 济效益和社会效益，实现可持续发展。 本文首先阐明文化与旅游的一般关系，廓清旅游文化的涵义。继而具体界 定徽州文化的内涵，分析了发展徽州文化旅游的重要意义与有利条件。根据徽 州文化旅游的发展现状，指出其开发中所存在的问题。最后，以科学发展观为依 据，提出合理规划与开发徽州文化旅游资源、实现其可持续发展的对策。 本文将源远流长的徽州文化与现代旅游开发实践纳入平行视角，进行整合 的、系统的梳理和研究。通过分析徽州文化的内涵和历史意义及其作为一种旅 游资源的重要价值，将徽州文化深刻内涵的体现与徽州文化旅游资源的科学合 理的规划与开发有机结合，使得徽卅l文化旅游资源规划与开发的实践建立在坚 实的理论基础之上。 关键词： 徽州文化 文化旅游产品 可持续发展 Research Research on the CultlIral o—gin and DeVelopment of T0urism in HuiZhou Area Abstract Huizhou culture inVolVes all the material and spiritual fortune created by Huizhou people throughout history．Abundant in local traits，Huizhou culture is aiso a va王uabje tourism rcsource．A fun range understallding of HuizJlou cunure and its tourism Value may help the comprehensive and orderly deVelopment of Huizhou culturai tourism resources．It may also promote the overan value and increase its economic and social benefits，and consequently achieve sustain￡出le development． The present p印er begins with an introduction to the relationship between culture and tourism and clarifles the conceDt of tourism culture． Then it deflnes the connotation of Huizhou culture and analyses the significance and strengths fbr the development of Huizhou cultural tourism．Based on the status quo of Huizhou cuItural tourism，the p印er points out me problems．Finally，the whole p印er puts forward the countermeasures for the reasonable planning and development of Huizhou cultural tourism resources aIld its sustainable develo口ment． The p叩er is characterized by：taking a parallel perspective over long standing Huizhou culture and the practice of modern tourism deVelopment，and conducting integrated and systematic editing and research． Through the analysis of the connotation and historical significance as well as its value of Huizhou culture，the p印er combines the deep—rooted cultural connotation and its scientmc aIld r