现代物流的发展给传统航运业带来的影响.doc

PAGE 4 上海海事职业技术学院 毕业论文（设计） 题 目：现代物流的的发展给传统航运业带来的影响 姓 名： 学 号： 系 别： 专业班级： 指导教师： 2012年 2月8日 摘 要 在全球经济一体化进程不断加快的大背景下，世界各大航运公司纷纷开始实施“全球承运人”战略，海运市场上硝烟弥漫。再加上金融危机的“寒流”骤然压境，整个航运行业陷入了空前的困境。 面对国内外的严峻经济形势，我国航运企业如何应对挑战，及时调整战略，积极发展现代物流服务业，拓宽市场空间，提升并壮大自身，进而推动我国经济健康快速地发展，这就是本文所要探讨和研究的主要问题。 本文就我国航运企业发展现代物流的必要性、面临的挑战与发展机遇等要点展开深入分析，并在此基础上提出适合我国海运业发展综合物流服务的几点对策。 关键词：航运企业、现代物流、航运物流。 Abstract With the rapid Process of economic integration in the global, the major shipping companies of the world have started to perform global carrier strategy. Maritime market competes heavily. At the same time, the financial crisis suddenly happens, the shipping industry fall into an unprecedented trap. While facing severe domestic and international economic situation, it is very important for Chinas shipping companies to deal with challenges. Of course, timely adjustment of strategies to develop modern logistics services actively, expanding the market space, improving and strengthening their own are the accessible ways to promote the rapid development of Chinas economic health. And these main points will be discussed in this article. In this essay, we will analysis the necessity of developing modern logistics; challenges and opportunities in depth about our shipping industry .And put provide some advices which are suitable for the development of integrating logistics services in Chinas shipping industry. Key words: shipping company, modern logistics, shipping logistics. 目 录 引言……………………………………………………………………………………1 1．我国航运企业发展现代物流的必要性…………………………………………1 1．1是开展物流服务，开辟新的效益增长点的需要……………………………1 1．2是实现服务产品升级换代，开辟利润新源泉的需要………………………1 1．2．1航运企业原有运输方式和服务方式较单一，难以满足货主日益增长的服务需求…………………………………………………………………………………1 1．2．2海洋运输竞争日趋激烈，利润率越来越低，严重阻碍着航运企业的发展………………………………………………………………………………………2 1．3是相关多元化经营的必然需求………………………………………………2 1．4是提高自身经济效益的需要…………………………………………………2 2．我国航运企业面临严峻的挑战和新机遇，发展现代物流时机成熟…………2 2．1国际金融危机下我国航运业所面临的严峻考验……………………………2 2．1．1中国外贸进出口贸易额大幅下滑，贸易保护主义抬头………………