新编大学英语New college English Book one.ppt

* New college English Book one (新编大学英语 第一册) unit 11 蒋晓玲 You are going to enjoy some ads for APPLE, pay attention to the words . At Jenson’s Advertisements Company, every one buries themselves in their work. Jenson: tell him the slogan is “ connecting people”. Clerk: ok. For what product they are now working? Advertising My choice,my favorite ------- Anta Hot food, cool service ------- a restaurant Can you really understand these slogans? Listening Exercise 1 Made---designed sold---available Wind---widths start---style Quantity---quality 17---70 Life---love show---shoes Pear---pair loaded---located Exercise 2 1,surroundings 2,elegant 3,invite 4, 250 5,decorated 6,service 7,prepared 8,book 9,minutes 10,parking Exercise 3 1) Supply is usually greater than the demand 2) newspaper, posters, radio programs, TV A.paying for songs about his product in commercial radio programs. B.employing attractive salesgirls to distribute samples. C.putting advertisements on TV programs. 3)we think that it is the best Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than the demand. There is great competition between Different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the customer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and in posters . He sometimes pays for songs about his